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I think this stands out the most as it uses a penguin to be the little boy's friend as he doesn't really have any friends to talk to and play with, so the penguin becomes his best friend, the penguin starts to get lonely when the little boy realises this he gets him a mate to keep him company.
This advert is trying to tell a story whilst selling their company. This advert is trying to tell people that Christmas isn't just about presents but it's about spending time with friends and family. The advert makes you feel a bit emotional at the end as the penguin finds romance and is happy which in reality the little boy is playing with penguin toys by himself as he doesn't have anyone else to play with. I feel that this advert has the highest production value. |
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This advert is promoting Coca Cola. And by having a Coca Cola it can put a smile on your face no matter what the reason is. The advert has a boy going round giving Coca Cola to everyone.
No this advert doesn't make you feel emotional as it's happy, by giving people Coca Cola it makes them happy. |
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This advert is promoting Sainsbury's by having two countries at war but they settle their differences by sharing food and playing games with each other and then have to go back to war. At the end of the advert the two countries go back to their bunkers and find that a guy from the opposition had left them a item of food for them to have.
Yes this advert does make you feel emotional as they are fighting each other at war and find it in their humanity in a game of football, also by sharing food before having to go back reality of fighting each other. |
The text stands out in this advert as the font of the text has been made to look like an message that has been sent to someone on their phone. The thing that catches people's eyes is the girl laying dead in the morgue table as her face has been covered with a sad face that has been created in the font of 'texting'.
The text besides the girl says 'was the text worth it?' this makes the audience think that the girl died as whilst the driver was texting and driving, which is the purpose of the advert, that if you text and drive you're not only putting yourself in danger but everyone in that car as well. The colours used are dull as the advert is based around dying whilst being the passenger to the driver that was texting and driving. It also makes the girl stand out to the audience as her face is pale as she's dead which is eye-catching to the audience. The purpose of the is to warn people of texting whilst driving as put yourself and others in danger and can cause them to loose their life. The purpose is also that if you text whilst driving you are also putting the passengers in the car in danger as well. There is also a sub-heading that says 'don't text and drive' which is the purpose of the advert and the point they are trying to get across to the viewers. |
What are the signs that have been used?
Signs have been used to show the viewers what their name is and something about them, this makes the viewers feel some emotion towards them as they know something about them which causes them to connect with them emotionally. The bikers have clear visors so that you can see their face which creates a emotion with the viewers as it reminds them that bikers are also people, and that just because you can't see their face it doesn't mean they aren't people that have friends and family. The sign that are used are bright and colourful to become eye-catching. The colours have connections to happiness and how these people are happy with their lives. Which persuasive techniques have been used? This advert uses persuasive techniques such as 'transfer' as it uses positive words such as 'met online' to connect with viewers. The advert also uses 'plain folks' as a persuasive techniques as it the advert has made the bikers look like average people, which reminds the viewers that the bikers are normal people too. Yes the advert is effective if the advert was shown regularly and on various platforms, for example not just shown on tv but shown on adverts that pop up on social media and on youtube before videos are shown. If the advert is shown regularly it stays with people and they remember the advert more and therefore will acknowledge bikers more often then they do now. |
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